How is your business growing?

I read a quote by Jim Rohn recently reminding me that there is always a planting season and a harvest season.  We have been spending thousands of marketing dollars sending direct mail in the last few months, and not seeing the results we had hoped for...  In the past our direct mailing of an introductory letter and full color brochure has kept a steady flow of new customers calling us for remodels, additions, and new homes.

  Although the calls are starting to come again, they aren't from new customers.  They are from customers we have been cultivating relationships with over the last year.  In other words, we planted the seeds of how we can help them, and now we are beginning to reap the harvest.

Now, more than ever, it's important for all you business owners to cultivate your own customer relationships - to give them all the help they need to make an informed decision about what you can offer them to solve whatever problem they may have or how you can make their life more comfortable, peaceful, fun, whatever...

You can never know your customers too well.  Go out of your way to talk to them and find out what they need, provide it, and your business will reap the harvest.

Comments

[Barbara]

i found your site really informative.. i agree with you that starting up may sometimes feel frustrating. there really is a need for sheer determination in order for your business to survive.

i used to be in that situation wherein i almost gave up.. i realized that the reason my biz is not picking up is because there is little or even no exposure! just want to share to you that i found this resource useful. Prova helped me with my start-up advertising needs.. you should try it too... http://www.prova.fm/advertising/ I am more than delighted to see the results!

[Ben Waugh]

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!