The Divine Spirit within protects, but it doesn't interfere. It warns, but it doesn't intrude. It guides, but it doesn't impose. It waits for you... but it is patient.
- Sonia Choquette,
How many times have you waited and waited and waited... to do something you knew you needed to do? Sometimes there's a reason for procrastination.
I spend a fair amount of time on direct mail for our business. I mail introductory letters and brochures to potential customers. Recently I had about 60 letters ready to be folded, stuffed, and mailed. Somehow I never got around to getting the job done...
My husband and I attend Glazer-Kennedy Insider Circle meetings monthly, so I decided to take one of our marketing letters to get comments and suggestions from other business owners attending the meeting. If you're not familiar with the Glazer-Kennedy organization, it's a major force in the marketing arena, with thousands of members and monthly newsletters, resources, etc. You can check them out at www.dankennedy.com .
Lo and behold, after our Chapter Advisor reviewed our marketing letter, we discovered a typo in the letter! Now I know we are human, still it would have been embarrassing if we had mailed out a letter meant to bring business that potentially demonstrated our lack of thoroughness...
Sometimes procrastination isn't all bad...